Certification in tourism is just but a tool which is used to market the business. The aim of certification is to guarantee tourists and those involved in the process of taking tourists to their desired sites that what they are going for is quality and available. Without the certification, tourist could be enjoyed with service providers that they have certain services but in the real sense they don’t. In our current globalization situation, certification is of importance in one way or the other simply because it provides tourists with trust hence give a visit only on the places that have certification to provide services. One of the main problems in respect to certification is that service providers have doubts on how the thing works on improving their businesses. Another problem is that tourist encounters problems when looking for signs. Very few numbers of tourists are the one who knows exactly labels or signs that a service provider has in order to be certified for providing services, (Fennell, 2008).
The relationship between the locals and indigenous in the tourism environment is not as such straight. Indigenous feel that locals perceive them as being traditions more that they are. The type of treat that they are give by indigenous is of foreigners. Grounds on which make the field of tourism to be a bit challenging is when it comes to the locals and indigenous is that the type of knowledge that both parties have is not the same. Consider the indigenous people; their level of reasoning is quite different compared to the locals and that is the reason as to why although there are times when share things, most of the time is when there are conflicts of interest between both parties. Educating indigenous is the only solution which should be deployed in order to enhance ecotourism development. This creates awareness and importance of tourism hence increases tourism activities which will increase tourists, (Fennell, 2008).
A comunifying culture is that culture which has accepted ecotourism to be part of its activities of daily growth. What do we mean by daily growth? A commifying culture is that that feels that activities and services that force tourists to visit a place belong to them. Their main problem is that since they are of low education or their knowledge is somehow small, their argument is based on who should possess or own whatever is there and attracts tourists. The problem with such a culture is that instead of thinking ways on which tourism should be developed, they look on ways how they should share and own past things and sites which makeup the tourism aspect, (Fennell, 2008).
Paying a visit to a place is not actually a problem, the problem rises from the way tourists or inhabitants tend to treat each other. In most cases, tourists are the one who misunderstand lives and culture of where they give a visit. One of the problem is that tourists expects similar culture as their when they place a visit to a place and that has created misinterpretation of things. What ever tourists find inhabitants do seem to be bad or they are not supposed to do which means that inhabitants should respond aggressively. Another thing is that tourists see as though the inhabitants are poor whereby they tend to treat them in a way they want. In most occasions you will find tourist assuming that inhabitants are part of what they come to see thus they give them no respect at all, (Fennell, 2008).
Fennell. D. A. (2008). Ecotourism: Routledge